“A promise to a customer is a balance-sheet asset until it is gone — when proof arrives before the doubt does.”

— Professor Kai London, CISO.

Quote card by Professor Kai London reading 'A promise to a customer is a balance-sheet asset until it is gone — when proof arrives before the doubt does.'. From the book Trustquake.
Quote card by Professor Kai London reading 'A promise to a customer is a balance-sheet asset until it is gone — when proof arrives before the doubt does.'. From the book Trustquake.

A promise to a customer is a balance-sheet asset until it is gone — when proof arrives before the doubt does. — Kai London (Professor Kai London), CISO. Principle 2246 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk

Related: Principle 4746 Principle 7246 Principle 9746

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